SEO, or Search Engine Optimization, is the process of optimizing a dental website and a practice’s online footprint to ensure they get top billing from search engines like Google when potential patients look for services they offer. When coupled with a reputation management strategy to acquire reviews, SEO can lead to a steady stream of new patients for a dental practice that is both profitable and sustainable.

Keyword research is the backbone of dental marketing SEO. By understanding what potential patients are searching for and how many searches each term gets per month, we can determine the best terms to target on a website. This also helps us to identify the competition and how well (or poorly) they are performing in the market.

Maximize Your Practice’s Visibility with Dental Marketing SEO

On-site ranking factors are everything that happens on a website, from how the site is structured to how content is written. By creating content that speaks to the types of patients a dentist wants to attract, and ensuring it is well-written with natural language and plenty of relevant keywords, a website will rank better on search engines.

A poorly-optimized website will not only fail to rank on search engines, it will also suck up potential patients and send them to competitors who are doing their dental marketing seo correctly. Investing in a website that adheres to all dental marketing SEO best practices will give the practice the visibility it needs to grow and thrive. Pairing this with a paid advertising campaign, such as Google PPC Ads, will boost the traffic a dental practice receives even more quickly and effectively.