Website Performance Optimization is the process of improving web speed to deliver a smoother user experience. It encompasses a wide range of techniques and tools, both server-side and client-side, to bolster website responsiveness and curtail page loading durations.
A faster-loading site can positively influence traffic, conversion rates, SEO rankings, and user satisfaction. It can also help a business create a better image of its brand and products. Conversely, a sluggish loading site can elicit frustration and discontent among visitors, prompting them to abandon the website and potentially tarnish their perception of the brand.
Website Performance Optimization: Enhance Speed & User Experience
Slow websites can be caused by a variety of factors, such as large image or video files, unoptimized code, and a slow web hosting service. In addition, they can also be caused by browsers that are configured to block multiple requests from the same domain over HTTP/1.1, or by a browser that has reached its limit on how many parallel network requests it can handle.
To improve website performance, start by trimming your external resources by minifying JavaScript and CSS files. This reduces their file sizes by removing unnecessary symbols, so they’re more human-readable but still functionally equivalent. Afterward, combine them into single bundles to load them in one request instead of multiple requests over HTTP/1.1. This technique can significantly reduce page load times. Then, eliminate plugins that are not essential and minimize the number of HTTP requests by implementing caching and lazyload. Finally, keep a close eye on your site analytics and fix any issues that are negatively impacting performance.…